Lanvin: From Bourdin To Splitscreen Disco

Published on 31 Aug 2011 by David Smith

Published in Advertising, Forecasting, Photography

Alber Elbaz for Lanvin Fall/Winter 2011/2012 Campaign

Steven Meisel’s latest campaign for Lanvin is accompanied by a video with a spot of synchronized dancing suggests the Fall mood is… eccentric

Lanvin’s Spring campaign was 1970s Guy Bourdin with a video that added a twist of 1980s post-disco oddity (“Superfreak” by Rick James), their Fall campign, also shot by Steven Meisel, is no less odd on the video front. Models Raquel Zimmermann and Karen Elson do a dance combo that mixes background elegance with the kind of disco we enjoy at family weddings. Keywords? Balance. Symmetry. David Lynch On Holidays. Fun, weird, hypnotic, it’s a kind of happy David Lynch splitscreen disco.