Superconnection: Do You Have It?

Published on 14 Feb 2012 by David Smith

Published in Advertising, ISM, Photography

Cover of ISM Briefing #2 Superconnection

The ISM #2 Briefing explores the deep trend defining our times – Superconnection

In 2012 we are living the trend of Superconnection. Not just the online life of tweeting, sharing pictures and liking, but in times of deep economic uncertainty we are seeking Superconnection at a much deeper level, desiring more from our everyday lives, whether its eating local foods, extending and exploring ourselves through personal passions and hobbies, or the phenomenon of searching out family history which has gone from late-middle age pastime to mainstream TV.

The fastest and deepest medium of Superconnection – as advertisers, magazine editors and Valentine’s lovers know – is the image. The image opens heart and mind, inspires thoughts and feelings, it’s the fast-lane of the imagination that enables us to Superconnect to new ideas. ISM Briefing #2 Superconnection explores the image world of Superconnection.

Go to Download ISM Briefing #2 Superconnection