A keen eye for the symbolism of urban space makes Ditto’s work popular among clients.
Childhood, kids’ lifestyles, and parenting, are increasingly hot-button topics for families and advertisers. This shoot nails the issues buzzing in the social conversation.
The earthquake and tsunami made many in Japan take stock about what’s really important. This shoot by Taka Igarishi speaks to feelings and emotions currently held by many across the globe.
In the midst of social debates around changing childhood, we explore the deep emotional pull of the enduring rituals of childhood.
As the credit crunch focused minds on the essentials, we took our bodies out of the gym and into the streets.
Being ‘on the road’ is more than driving a car. This shoot connects with powerful on-trend themes in advertising.
Getting away from it all, getting in touch with nature, getting hangtime with friends – after the boom, ‘simplicity’ is a powerful aspirational image for consumers.
Images of celebration keep us going in tough times highlighting concepts of “friendship”, “bonding” and “togetherness”.
The Café was the urban theatre at the beginning of the 20th Century a setting for artists, poets and romance and now at the beginning of the 21st Century, Café Culture is a hot trend again
“Blue-Collar” shoot taps into wider public mood
Tight budgets and middle-aged nostalgia feed trend for family holidays on the road
In Olympics year, patriotism and images of determination and pride will play well
When gaming has become a ubiquitous tool of online advertising, images of improvised play appeal more than ever
Emotional chemistry signals subtle shift in Family imagery
With the job market shifting, and children growing up quicker, the image of “aspiration” is changing fast
Greed, Growth and Love – Farm life delivers organic concepts
Our latest work is a showcase of trend-driven high quality images cooked up by our Art Directors and award-winning Photographers. Also known as our ‘Kitchen Shoots’ (because each month we share, discuss and debate our latest work in the office kitchen over tea, coffee and doughnuts), our latest work is inspired by the creative intelligence of our ISM team (Image Source Monitor).
Since we are driven by the most recent trends and a desire for creativity, our latest work is always new and relevant. Each week we present a new shoot and offer insight into the creativity process that transformed the idea into a reality.
