The Idea

In financially difficult times, concepts such as ‘togetherness’, ‘security’ and ‘growth’ are trending in advertising. We used young farm yard animals to illustrate these concepts in a fun and unique way.

The Background

2 piglets1 cockerel1 hen1 duckand 3 chicks in 1 very small studio space! Having learnt from a previous animal shoot, the strategy this time was to shoot the props separately from the animals, then as I edited, create the finalized shot and concept by pairing relevant images. Screaming pigs, chicken attacks, a cockerel that fell asleep and a pig that was sick didn’t detract from a very successful and fun day!

Concepts

FAMILY, LOVE, AWE, SHOCK, FUTURE, SAVINGS, ORGANIC, GREED, SECURITY, PRIDE, RICH, FREE RANGE, WINNINGS, GROWTH, TOGETHERNESS