The Shoot

Cosmopolitan, connected and casual, this shoot reflects the remarkably diverse global community we live in, made possible through travel and trade, immigration and technology.

Background

The scope of the shoot was partly inspired by the building itself – a huge and varied office space. It featured an area that could be shot to resemble an airport.

From this picture in our minds grew a vision of how varied the demographic would be in this situation. We then sought to expand this to reflect today’s global community.

We had 10 models covering all ages and ethnicities which were used to picture how we communicate, connect and share music, technology and ideas. While the shoot focuses on themes around leisure, we looked to push some of the stories onto broader themes around international business.

Concepts

CONNECTION, SHARING, COMMUNITY, TRAVEL, GLOBAL, INTERNATIONAL, COMMUNICATION, TECHNOLOGY, FUTURE, NETWORKING, TOGETHERNESS, UNITY