Category: Tips

No ‘Smile For The Camera’ Says Expert

Image Source Royalty Free      It’s drummed into us from the first time in front of the camera – “Smile!” And if you can’t smile, say “Cheese”. One photographer finally says “No!” Is this a Truman Show moment that lifts the veils on a photographic convention? Or the Christmas Grinch getting in some early […]

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Art of Retouching 4: Christoph Bolten

Photographer: Franck Allais. Retouching: Recom Farmhouse. Born in Germany in 1973, Christoph Bolten is a photographer who now runs Recom Farmhouse UK, a creative CGI and retouching house with offices in London, Berlin and Stuttgart, and also opening Recom Farmhouse New York, in 2012. The company serve a varied client-list including Volkswagen, Absolut and The […]

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Photo Tips For Space Travellers

Cover of The Astronauts Photography Manual 1984 Victor Hasselblad Inc./NASA You’ve booked the most desirable plane ticket on planet earth – a trip into space with Virgin Galactic or some new Space Travel company. But, how are you going to capture those once-in-a-lifetime moments?  You could do worse than looking at the Nasa/Hasselblad photo manual. […]

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Art of Retouching #2: Rainer Usselmann

Photographer: Norbert Schoerner, Harper’s Bazaar. Retouching, Rainer Usselmann. From images whose colour palette reflects the glamour of the Kodachrome age, to integrating ‘giant’ women into cityscapes, award-winning retoucher Rainer Usselmann is a master craftsman. In the second of our series on the Art of Retouching, Usselmann tells us about collaborating with photographers, working with CG […]

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Art of Retouching: #1 Peter Hannert

Photography: Inez van Lamsweerde and Vinoodh Matadin. Retouching: Stella Digital In the first of a series on the art of retouching, Peter Hannert talks about his work with photographers  such as Inez van Lamsweerde and Vinoodh Matadin, and David LaChappelle. And he tells us what it’s like finishing a retouch of a Lady Gaga image […]

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Some Numbers You Need To Know

The Evian campaign A round-up of some numbers with media buzz that add up to some unusual communications   100 Million Plus     Only two viral campaigns have been watched over 100 million times according to Ad Age in their Top 10 Viral Video Advertisements of All Time. Blendtec’s  –  Will it Blend (173 […]

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10 Ways To Win At Cannes Lions

Image Source The Cannes Lions Festival is shortly upon us. Plan ahead with IMSO’s Top 10 guide to winning at Cannes. Number 1, Sight Gags 1 Visual Humour gets them every time. Judges speak many different first languages but they all get sight gags.    2 The Big Idea. As David Ogilvy might have said, […]

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